Central Coast, California · Ventura to San Luis Obispo
Marketing, strategy, and business advisory for contractors and tradespeople on California's Central Coast — so you can spend your time doing the work you actually got into this to do.
You've built your business on quality work, word of mouth, and showing up. That matters. But running and growing a business requires a whole other set of work — the marketing, the strategy, the systems — that has nothing to do with why you got into this trade in the first place.
That's exactly what TradeBuilt handles.
TradeBuilt works with contractors, builders, and tradespeople across the Central Coast — from Ventura to San Luis Obispo — so you can spend more time doing the work you love and less time on everything else it takes to keep a business moving forward.
A plan built around your business, your market, and your growth goals — so every dollar has a job to do.
Learn more →Website, Google Business Profile, local SEO, reviews. The infrastructure that makes everything else work.
Learn more →Your work is worth showing off. We create the content and manage the presence — so you can stay on the job instead of on your phone.
Learn more →Your past clients are your best source of new work. We build the system that keeps you top of mind and drives repeat business.
Learn more →Show up where your customers are. Local sponsorships, strategic business partnerships, and event presence — built intentionally.
Learn more →Pricing strategy, service architecture, growth planning, and commercial strategy — for when the challenge is bigger than marketing.
Learn more →Why TradeBuilt
I'm Amanda Dwyer. I've spent 20+ years leading marketing and commercial strategy at companies like Audi, Sonos, and Glorious — a publicly traded company and a private equity-backed one. I've run pricing strategy, built channel programs, and helped businesses figure out how to grow.
The work I found most meaningful was always closest to the business owner. At Audi, that was the dealership. At Sonos, it was the installer.
I'm done with corporate. I'm home — in the Santa Ynez Valley — and I'm here to put that experience to work for the people who actually build this community.
TradeBuilt isn't an agency. It's me, knowing your business, and doing work that matters.
TradeBuilt is based in the Santa Ynez Valley and works with contractors and tradespeople from Ventura to San Luis Obispo — including Santa Barbara, Goleta, Carpinteria, Lompoc, Santa Maria, Solvang, Buellton, and everywhere in between.
We're part of this community. Your growth is our growth.
Common questions
TradeBuilt works with contractors, builders, tradespeople, and local suppliers of all kinds — anyone who builds, installs, repairs, or maintains homes and properties, or who supplies the people who do. If your business runs on skill, craftsmanship, and showing up on the Central Coast, TradeBuilt is built for you.
Most agencies serve any industry at scale and deliver reports. TradeBuilt is one person — Amanda Dwyer — who knows your business, your market, and your customers, and actually does the work. No account managers between you and the strategy. No surprise invoices. No generic playbooks. Senior-level marketing thinking applied to your specific business and your specific goals.
TradeBuilt is built around hyperlocal marketing — the kind where being from here actually matters. Our primary focus is the Central Coast corridor from Ventura to San Luis Obispo. That said, reach out — if the fit is right, we're open to it.
Free conversation. No pitch. Just an honest look at where your business is and what would actually move it forward.
Talk to AmandaWork that matters.